Its no secret that I am a sucker for fantastic packaging but Elizabeth Linde's design for Whisht Fragrance is exceptional. 'Whisht' is named for the moment in time when the heart skips a beat. There are so many banal names for perfumes these days, fragrance marketing is almost always a horrific cliche. Whisht manages to communicate the same essence of attraction and butterflies that others' wish to portray and never achieve. The physical packaging also echoes the idea of heart in a way that is not charm bracelet cheesy, but elegant and quiet.... like a heartbeat.